|
Student
Recruitment, the Connection Between Alumni and Admissions
By Mary
Laskowski '02
Profile
of New Entering Students Fall 2002
|
| New Students |
193 |
| |
|
| Entry Type |
|
| First-Year Students |
168 (87%) |
| Transfer Students |
25 (13%) |
| |
|
| Gender |
|
| Female |
122 (64%) |
| Male |
71 (36%) |
| |
|
| SAT Scores |
|
| SAT-Verbal |
600 |
| SAT-Math |
540 |
| SAT-Combined |
1140 |
| |
|
| Ethnicity |
|
| African-American |
13 |
| Asian/Pacific Islander |
2 |
| Hispanic/Latino/Chicano |
6 |
| Other |
5 |
| Caucasian |
105 |
| Unidentified |
62 |
| |
|
| Top Geographic Regions |
|
| OH |
55 |
| NY |
18 |
| CA |
18 |
| DC AREA |
12 |
| KY |
8 |
| NJ |
8 |
| IL |
7 |
| MA |
7 |
| PA |
6 |
| |
|
| Top Academic Area of Interests |
|
| Undecided |
70 |
| Visual Arts |
24 |
| Creative Writing |
20 |
| Psychology |
13 |
| Communications |
10 |
| Political Science |
9 |
| |
|
The Antioch Alumni Admissions Group (AAAG) is becoming
a key piece in an increasingly complex puzzle. It defines Antioch's response to
the college recruitment strategies of today. Today, as in the past, Antioch
offers an education that reaches beyond conventional learning -- beyond
what other institutions offer. Added to this is a committed group of
admissions and financial aid professionals who work hard to make the
recruitment process
at Antioch a positive and personal experience. Our admissions counselors
travel extensively in the United States each fall and spring, but there
are still many important geographic areas that, due to resource limitations,
do not benefit from our visits.
Our Alumni Recruiting program was launched
in the summer of 2002 with a small group of alumni and was very
successful. It has given alumni a unique
opportunity to play a vital role in the College's recruiting effort.
Successful recruitment strategies for colleges come in many forms,
but one of the most clearly recognized is through the active involvement
of loyal alumni. The alumni recruiting efforts of the past, performed largely
on an individual basis, have yielded success and signaled an untapped potential.
The development, maintenance, and implementation of a successful volunteer
program is in part the result of a committed and qualified alumni volunteer
base.
Antioch Alumni Admissions Group members will be asked to dedicate up
to 12 hours a year to this effort. Beyond this commitment, individual volunteers
control the desired level of involvement. Admissions volunteers will have
the opportunity to make an enormous difference to prospective students by
sharing their knowledge and experiences.
How do alumni fit into the recruitment effort? You play three key roles:
you identify and refer prospective students, augment the admissions staff,
and provide personal testimony to how the Antioch adventure has influenced
your life.
Prospect Identification
You play an important role in identifing prospective students who would
enjoy the educational and personal challenge that Antioch offers. While the
Admissions Office has a number of sophisticated tools to search for and identify
prospects, none matches the firsthand knowledge you may have. Because of
your personal knowledge, you have the ability to
expand the pool of prospects with highly promising candidates.
Alumni can waive the application fee for an applying student. All it
takes is your
signature and class year. It sounds like such a small thing, but sometimes
that's all it takes for a student to apply.
The other signal your waiver sends is that you, the alumna/us, are
personally interested in seeing that the student has the opportunity to attend
Antioch. They can see the impact the college had on your life in your desire
to have them share the experience.
Admissions Staff Augmentation
You play a key role in expanding Antioch's ability
to reach into distant markets. When representing Antioch at a college
fair or gathering, your responsibility
is to promote the college. Your training as an Alumni Admission Volunteer
and your personal reflections on your Antioch experience make this
process invaluable. In these situations, you do not need to worry about
performing as an admissions counselor; prospective students and their families
will
not expect you to know everything there is to know about Antioch College.
Personal Testimony
Increasingly, potential college students and their families view the
admissions staff as a market-driven sales force. Prospective students and
their families expect admissions representatives to paint a rosy picture.
Accordingly, they reserve judgment on a number of key issues. However, an
alumni representative can create a different feeling entirely. All alumni
need to do is relay the positive personal experiences had at Antioch, explain
the impact Antioch has had on their life, and explain how the combination
of a liberal arts education and co-op program provides the tools necessary
to be successful.
Your role in the recruitment of prospective students will be both rewarding
and challenging. As an Antioch alumna/us, you are encouraged to consider
joining the Antioch Alumni Admissions Group.
For further information, please contact Mary Laskowski, Community Engagement
Coordinator.
Email: mary@antioch-college.edu
Phone: 800.543.9436.
Write:
Antioch College, Office of Admissions and Financial Aid, 795 Livermore
Street, Yellow Springs, OH 45387.
[ Top of Page ]
[ Top Stories ] [ University News ] [ Campus News ] [ Alumni News ] [ Book Notes ] [ Class Notes ] [ Obituaries ]
[ Antiochian Home ]
[ Winter 2002 Site Map ] [ Send Us Your News ]
|
Antioch College Home 